The rugs are made from the most loved material - New Zealand wool and Jasmine Silk which makes the rugs extra special. Our rugs are hand-tufted by artisans from traditional backgrounds whose families are still carrying forward the legacy. The material and the techniques lend a soft, natural touch, making it one of the most enjoyable rugs to walk on. The journey of a rug begins much more before a thread, it starts with an idea by the creator and then what material will be suitable for the design. The design of TARU is inspired by living things and organic forms, each rug has its own story, pattern, density, and flow, showcasing the beauty of imperfections of a hand-drawn line by nature. These lines don't start or end anywhere but just continue across the rugs, imprinting their way through a self-renewing process - resulting in an endless continuity.

Design Inspiration:
“A tree is our most intimate contact with nature.”
― George Nakashima

Inspired by living things and organic forms; Taru (meaning tree in Sanskrit) was born with a strong connection to this majestic living form - imitating its rough edges, grooves, and imperfections. Through Taru, spaces change as elements of nature is brought into homes, adding more depth, texture, grandeur, and life. Each rug has its own story, pattern, density, and flow, showcasing the beauty of imperfections of a hand-drawn line by nature. These lines don't start or end anywhere but just continue across the rugs, imprinting their way through a self-renewing process - resulting in an endless continuity.

Process
The handmade rugs made from natural fibers are durable, last longer, and are sustainable. The rugs in this collection are made from high-quality, environmentally friendly materials.

The material and the techniques lend a soft, natural feel to the foot, making it one of the most enjoyable rugs to walk on. These rugs are hand tufted and loop-cut. Using the hand tufted process makes the rugs durable and the loop-cut gives them an interesting texture.

The collection is in 3 designs and colours are chosen so that the rugs either compliment or become the feature of the space. We offer customizations to these designs which can be personalized according to one’s choice.

At Bhadohi, UP, the handmade rugs are woven and tufted with the stories of the generational skill of its artisans, whose families are carrying forward the legacy of handcrafted Rugs. The artisans have watched their fathers weave and tuft and gone on to become gifted craftsmen themselves. Each rug they create is steeped in a 100-year tradition that has not aged.

Designer: Shibani Shetty

The Philosophy Behind the Design:
Shibani's design inspiration comes from an innate affection for pieces with a history and from the belief that something worth owning now is worth owning forever. In mixing eras and styles, with an ever-present focus on quality, She believes in designing products that encourage people to create collections that reflect their own unique lives while embracing quirks and individuality. For her, this collection is about growth and life.